While studying at Parsons School of Design, Jack McCollough and Lazaro Hernandez, the men behind the label, joined forces and collaborated on their senior thesis. That collaboration eventually became the first collection for the 2002 company. The fledgling label, named after the combination of their mother's maiden names, received attention instantaneously. The first collection was bought in its completeness by Barney's New York and in 2004 they were awarded the CFDA Vogue Fashion Fund award, as well as CFDA Womenswear Designer of the Year Award in 2007. Proenza Schouler are recognized for their use of color on hand-painted and hand-embroidered textiles often inspired by Native American artwork. They also have a distinctive meticulously tailored aesthetic, with seams always stitched to perfection. The company is making a rise with young celebrities, and you can find their bags and other clothing scattered in fashion magazines.
Posted by Gechi Robertson